I designed this collaboration email between SportsShoes and Adidas to promote the newest Adidas releases. I added an animated GIF header to add a striking header to capture the audiences attention and highlighted features of the shoes throughout.

For our SS18 TV advert launch I wanted to do something different for this email campaign. For our iOS users I coded a video header into this email which was playable in the native iOS email client. Our other customers were shown a link to watch the video on the site. The statement outfits are the highlight of the TV advert and I pulled these apart to show the different items.

This is an email campaign I designed for the Nike Joyride running shoe. This brand new running shoe utilised the power of tiny rubber beads to cushion your recovery runs differing from normal foam midsoles. Key aspects of the shoe were pulled out in the email to explain this to the customers.

Another innovation from Adidas with a 3D printed midsole. This was a shoe that made shockwaves in the market with it’s striking look, so I had to match this with the design of the email. I added motion into the email with some GIFs to help drive more intrigue about how the shoe is made.

Along with clothing Kaleidoscope launch a new home range every season. I designed this email to showcase the product ranges on offer. Along with designing I also coded this email to be responsive, depending on the device the customer is viewing on they will get a tailored experience.

Here is an email campaign I designed and coded for the Habitat range sold at Argos. This email was a conversion led email with the focus on discounted products and enticing customers to click by highlighting these savings.

At Argos we had segmented email campaigns that were targeted to specific customer groups. This tailored experience produced above average open and click through rates. For the Toys category I created email components that could be swapped in and out to make production quicker.

An idea born out of an email marketing workshop I ran with our CRM team, we wanted to drive more engagement with our emails and I built a flexible template which could be quickly updated to show the top rated products of the week. From customer feedback we saw reviews were a key factor in purchases so by promoting top rated products better engagement was achieved.