FAST PACED ADVERTISING IN A FAST PACED INDUSTRY
Oracle Red Bull Racing x PokerStars Partnership
My role: Campaign Development | Social Media
PokerStars stepped into the world of F1 by partnering up with Oracle Red Bull Racing as an official partner. The challenge was how do you bring these 2 iconic, dynamic and adventurous brands together in digital campaigns that excite customers and players to engage.
During the partnership I worked on a number of digital campaigns with Oracle Red Bull Racing bridging the gap between F1 and Poker and offering new innovative experiences to players and chances to win experiences of a lifetime. Below are a few examples of these.
PokerStars Casino x ORBR - Weekend Races
These are some examples of HTML banners and social media ads to promote the weekly leaderboard competition.
PokerStars x ORBR - Vegas Gold Pass
This example shows a brand spotlight interstitial ad showcasing the Power Path tournaments offering players the chance to win the ultimate experience in Vegas for the NAPT and Vegas F1 Grand Prix.
A challenge I faced in working with Oracle Red Bull Racing campaigns was the sheer number of digital assets that needed to be created for race and non-race weekends that were race result dependent. To resolve this challenge I set up a series of dynamic templates for our static and animated channels.
I have been influential in introducing and implementing new technologies to PokerStars to set up dynamic templates for multi asset creation. Bannerflow and Flashtalking are two third party agencies I have worked with to facilitate this. The templates I have designed and developed can quickly and easily be updated by any member of the team to roll out full campaigns within hours.
Here are some examples of the Bannerflow system I set up. The first screenshot shows the set up for each of the Social banners sizes, here I am able to utilise AI technology to add new sizes based off my initial templates. In the second screenshot this shows the global layers that are controlled dynamically through forms to update copy, images and legal requirements on the fly.
Here are some examples of the creatives produced showing the variations that can be created from a template set for one campaign. This would then be rolled out for the different languages and offers creating 100’s of assets in a fraction of the time this would usually take.
This is an example of the component areas set up in the templates.
All coloured blocks and the background image can be dynamically updated to show any content allowing us to turn around multiple versions of banners extremely quickly.
I shared these with the creative partnership team to ensure it was suitable for the campaign assets, while also considering future use cases so these templates can be reused saving time in future campaigns.
Pokerstars Logo
Layer Key
Primary Copy
Bonus Message
Campaign Logo
Partnership Logo
Legal messaging