The PokerStars Casino brand embodies Epic entertainment!
My role: Digital Design | HTML Development
Epic games, Epic winning moments and Epic takeover ads! Here is a selection of the takeover ads I have led the creation of for the PokerStars Casino brand. I played an influential role in the creation and implementation of these.
First we have the Epic Prize Draw, a campaign that was ran alongside some popular TV shows using dynamic copy to serve the customer with a contextual message depending on what they are watching. With this campaign I focussed on tailoring the messages in the banners contextually to the customer and using all our USP’s throughout the ads on the page. This can be seen above in the header video, also these examples show the different types of messages we ran with.
The success of this was shown in the data we got back post-campaign. CTRs were impressive across all formats and double our benchmarks which is a great result for the changes made.
Spotify
For the launch of the PokerStars Casino Epic Downtime rebrand launch, I collaborated with Spotify to develop this header skin. The focus of the launch was to introduce the hero brand character Alfonso, an energetic stunt man who makes his downtime as epic as his work!
I designed and coded this takeover ad to fit in with the specific Spotify specifications and the PokerStars Casino brand guidelines to showcase some of the epic games available at PokerStars Casino. The ad was served through Flashtalking so this needed to be integrated into the code.
This Spotify activity was run inline with a public playlist that was curated including epic tunes to tie the campaign together and generate brand affinity and engagement with the PokerStars Casino platform.